Software giant SAP, which previously had invested in the company, has acquired Coghead’s intellectual property assets. While Coghead will cease operations, much of the company’s team will join SAP
While SAP had previously invested in the company, its ultimate acquisition of Coghead is sure to raise a few eyebrows. SAP has long been associated with local enterprise software suites that require time-consuming upgrades and IT teams, and has had trouble coping with the pressure to lower its prices to reflect those offered by SaaS services like Salesforce.com (though SAP offers products that these SaaS solutions don’t).
To combat this attrition, the company recently began offering smaller upgrades, allowing customers to pick and choose the features they’d like to upgrade rather than having to spend time on large system overhauls. It has also been making strides to establish services in the cloud, which may explain the logic behind the Coghead acquisition.
Source: http://www.techcrunch.com/
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